A logo design is the visual representation of a company or organisation designed to advertise, represent, or display the business identity. A logo is basically a graphical mark, symbol, or message used to help and promote recognised public recognition and identification. It can be either of an artistic or abstract design or incorporate the important text of what it symbolises as in a signature label. Logos can be drawn using a variety of different tools including computer-aided design (CAD), software-based (Adobe Illustrator or other drawing programme), or more traditionally, by hand.
A logo design can be a combination of different types of artistic medium. Some of the most common example of these are calligraphy, lettering, and wallpaper. As marketing material, logos create an effective visual image that will immediately identify a business – if used in association with other business information or imagery, it can act as an effective tool for brand building.
A logo design makes a strong statement about the organisation, creating a strong branding statement about the product or service associated with the business. In the context of the current economic climate, logos are a vital marketing tool to communicate the advantages and features of goods and services to the target audience. Whilst the visual impact of a graphic mark is most significant, the ability to express a message in this way also provides valuable backlinks to other web content and social media interaction.
Every successful brand identity is defined by its own style and this must be considered throughout the brand identity development process. The key drivers behind the style choice are to create a consistent aesthetic and overall effect. Consistency of style will ensure that the brand remains consistent within the target audience and will contribute towards establishing the brand’s identity within the market place. To achieve consistency within the visual elements of a logo design, the designer must consider all the stylistic elements that will help to define the organisation’s style and character. This includes the primary colour used, texture and pattern, and white space https://rubicmarketing.com/thiet-ke-ho-so-nang-luc.
While typography and font styles may play a critical role in creating recognizable logos, the graphic design process has greater influence over the overall perception of the logo. The graphic design concept should be strongly dependent on the objective and the target audience. A brand identity is determined by the corporate vision and mission statement. Therefore, corporate logos must be aligned with these principals. Once corporate identities are established, the graphic design process must support them, communicate them and create an identifiable image.
For this reason, logos need to have a strong message and be capable of delivering the intended message across a number of audiences. To this end, logos should be flexible enough to be modified to provide specific messages or reactions that are targeted at specific audiences. When developing logos for brand purposes, it is important to consider how these will be perceived by different types of media. It is important to create logos for websites, for example, which can be altered or changed according to the type of website. In this way, corporate logos not only build a recognizable brand identity but also become highly functional, memorable and adaptable.